MEMORY.md

Durable Facts

• Tim lives in Woodstock, Illinois.
• Tim uses America/Chicago as his working timezone.
• Tim’s pronouns are he/him.
• Tim’s key email accounts include tim@shaylabs.com, tim@tntproseries.com, and hello@shaylabs.com.
• Tim primarily uses a Mac Studio and generally operates in the Apple ecosystem.
• Tim has a labradoodle puppy named Rocky.
• Family context matters to Tim; references to being a dad, family time, and family routines are important context.

Companies / Operating Context

• Tim founded TNT Pro Series, an Amazon Beauty & Personal Care brand centered around sweat cream / hot cream.
• Tim founded Shay Labs, an AI consulting and product development entity.
• Tim founded Effiniti Group, an AI consulting / automation startup targeting small US businesses.
• Tim operates as an Amazon seller across multiple brands including TNT Pro Series, Queen Helene, and Prell.

Projects / System Context

• UGC Engine uses Neon.tech (PostgreSQL) as its data layer, not Supabase.
• n8n is an important part of Tim’s automation stack and is self-hosted on a Hostinger VPS.
• Queen Helene / Prell catalog mapping work and Ecomtent.ai competitive analysis are part of Tim’s broader e-commerce / AI product strategy context.
• OpticPrime is an AI product image generation app for Amazon sellers; key context includes a three-layer prompt compiler architecture, batch/creative-lab workflows, and a strong emphasis on scene direction, mobile readability, and category-specific image systems. It is currently shelved after dissatisfaction with results.
• OpticPrime also included supporting work around prompt compilation code, supplements/vitamins tile systems, creative divergence / regeneration logic, and A+ content auto-population flows.
• ClipWise is an early-stage AI video editing tool / fork intended for UGC and TikTok content workflows and preceded the broader UGC Engine effort.
• UGC Engine is a full-stack AI video generation platform with three major surfaces: Brand Analytics Dashboard, UGC Content Flow, and a planned Motion Studio. It supports multiple narrative formats and uses a generation/polish pipeline for TikTok/Reels-style brand content.
• The Brand Analytics Dashboard is a 7-group AI review-analysis system that feeds downstream into UGC Engine and OpticPrime workflows.
• Remotion compositions, Whisper-based karaoke caption timing, Kokoro TTS, FAL stitching, and KIE-based generation are all important parts of the UGC Engine implementation context.
• Competitive review analysis and indirect competitor-referencing rules are part of the UGC content strategy.
• Tim designed a multi-account TikTok content strategy with three account roles per brand: Education/Authority, Comedy/Entertainment, and Product/Sales.
• Brand voice work exists for TNT Pro Series, Queen Helene, and Prell as part of content-system planning.
• AI Listing Mastermind (ai-vs-ai) exists as a tool for debating and stress-testing Amazon product listings.
• TopView AI’s Omni Reference endpoint was explored for image-to-video use cases.
• TNT Pro Series SEO work has included backlink / competitor-link strategy exploration.
• tntproseries.com analytics setup includes Microsoft Clarity and GA4.
• Amazon FBA profitability modeling has been done for Queen Helene and Prell product lines.